Can marketing tech track the entire customer lifecycle?
The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?
View ArticleApple, Google, Samsung and others betting on mobile payments
While it’s not clear yet which of the many mobile payment systems currently available today will be around for the long haul, there’s no doubt that paying for goods and services with your phone will...
View ArticleWhat the changing look of mobile video means for marketing
It’s no longer a fad. In fact, video on mobile devices is now de rigeur for consumers and brands alike – and marketers are scrambling to catch up.
View ArticleDon’t believe (all) the martech hype
While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.
View ArticleWhy data scientist is the hottest tech job in retail
It should be clear to every IT leader in every industry that data is eating the world. The retail sector is no different. And finding the people who can mine the gold out of the vast veins of data...
View Article6 ways data is taking over retail
Data has seeped into every nook and cranny of the retail process, thanks to everything from mobile devices and Wi-Fi to beacons, sensors, cookies and POS terminals. The result? A nearly total data...
View ArticleHow the internet of things is revolutionizing retail
The world of retail may never be the same, thanks to the internet of things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones,...
View ArticleHow the Internet of Things is revolutionizing retail
The world of retail may never be the same, thanks to the Internet of Things (IoT) and its network of connections linking the physical and digital worlds in an ecosystem of computers, smartphones,...
View ArticleRetailers get an IoT wake-up call
The recent Distributed Denial of Service (DDoS) attack that infected internet of things devices should serve as a warning to retailers that are investing heavily in IoT tech this holiday season and...
View Article6 things retail CIOs need to keep in mind in 2017
Holiday sales grew substantially in 2016, and tech investments and plans are already in place for the 2017 shopping season. In the meantime, there are six important areas that CIOs need to keep top of...
View Article8 retail technology predictions for 2017
Consumer confidence reached new heights in 2016, technology contributed mightily to the retail and ecommerce success. Here are the top tech predictions for retail in the coming year.
View ArticleWill Amazon Go be a game-changer for retail?
Should retailers worry about Amazon Go, the internet giant’s no-checkout-required store? The answer is both yes and no.
View ArticleIs the rocky road to EMV retail adoption getting smoother?
Confusion and resistance to EMV abounded in 2015, but 2017 brings improvements in adoption and an ongoing evolution in the implementation of EMV-capable credit card readers.
View Article5 ways retail CIOs can future-proof their business
You don't need to predict the future to prepare for it. The strategies outlined here will help you keep your organization’s eye on the prize.
View ArticleRetail CIOs take note: Millennials own your future
With over $1.4 trillion in millennial spending power by 2020, no retailer can afford to overlook what this generation wants.
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